Discovery and strategy:
Surveyed sales, design, analytics and users.
On the backend, the widget should offer the artist the ability to select specific conversion elements to display on the website – and where possible automatically pull the conversion actions information directly from the business information already available in our CMS.
The widget should include both mobile and desktop specific designs and settings. An option should be included for time-released animation, which will create a visual cue for an invested user to interact with the widget. Each conversion action should have the ability to be tracked.
Designed a Conversion Menu Widget that surfaces a suite of sticky icons that represent a variety of conversion CTAs.
Created prototypes to define the interaction animations.
Coordinated with the CMS platform engineers to develop the widget.