Website Template

Client: Hibu


Create a new template that expands our website product line by targeting single vertical expertise.



Identified a top 10 vertical and explored ways to monetize.

Define strategy:

Design a wedding or other events based, free, DIY, consumer product that’s monetized by our advertisers. Consumers can create a free, one-page website for their event using our website platform. The site will display user-provided copy and photos related to the user’s event, as well as local and national ads specific to the event type. For example, on a wedding site, local ads for florists, caterers, hotels may appear, as well as national registry retail brands like Target and Crate & Barrel. Monetization via IYP listing impressions and clicks.