Web Design

Client: Hibu

Task

Create a Landing Page introducing the Hibu sales team to “The Next Generation of Websites”.

Process

The design process was large scale and dependent on web templates and demo I had previously designed for Hibu. This landing page was the marketing tool to highlight the new product offering and the new selling points. I started by collaborating with marketing, sales and content writers. Discovering KPIs and strategizing art direction and architecture.

Results

A landing page, built using our new adaptive-responsive platform. Designed to market our new platform and show off the power of the next generation of Hibu websites.

Quantitative and qualitative feedback highlighted the success of the landing page by: heavy early adoption of new product offering by sales, and the streamlining and reduction of customer service calls by anticipating FAQs and presenting a clear concise overview of the new products.