Determined what was most to important to our user by summarizing the top customer requests on our website, surveying users and brainstorming with stakeholders.
Surveyed the industry landscape for future trends and best practices.
Documented user flows and brainstormed initial ideas via collaboration on Miro.
Created and iterated on Balsamiq wireframes by obtaining feedback from design, product and development.
Created high-fidelity mockups using Sketch. Protoyped the Sketch mockups in InVision.
Validated concept with targeted users.