Template selection will be more intentional – determined during the sales process by asking questions that will discover the conversion needs of the user. Variation will be baked into each template based on the users conversion needs.
Created a more efficient process for template selection that:
1) Established expertise in conversion-based design
2) Offered value through conversion rather than fulfilling aesthetic preference
3) Educated and engaged the client early to increase awareness and focus on conversion goals
4) Empowered sales team by establishing a level of trust and subject matter expertise
5) Reduced the number of redesigns, reworks and cancellations