eMoney Advisor, Radnor, PA
Lead project teams through all aspects of the design process, from research through pixel perfect mockups and execution. Improved usability of key areas of the app including the admin panel, data transfer, login flow, advisor experience and CRM integrations. Reduced usability-related help calls by implementing data-driven modern usability patterns. Educated customers and stakeholders on design decisions and best practices to help level up and scale. Advocated the importance of user experience, design thinking and a customer-centric design philosophy.