I am a UX Designer that creates clean, beautiful design with a user-centered strategy. I have 16+ years of experience making users effective. I enjoy solving problems, removing barriers and paving a clear, elegant path to conversion. I believe empathy in design is achieved by anticipating the users needs and delivering useful solutions.
Design is not about creating art, its about solving problems. Art asks questions, gets you to think, stirs up emotions (both positive and negative) – whereas the emotion in design is subliminal. Design is meant to remove thought and effortlessly guide you through a journey.